Methodology working sessions
Blind Spot IndexWidgets
Two interactive tools built to settle the open decisions in session, live, rather than in a document afterwards. Every brand and number is synthetic.
01
Composition widget
Set the weight of each sub-score and watch the index move. Shows how Brand Behavior Alignment, Audience Trust and Cultural Momentum combine, what each contributes, and which Blind Spot Profile the gap pattern assigns.
For agreeing weights and profile rules
Launch →
02
Heat scale concepts
Three treatments of the index as temperature: a barometer, a thermometer and a heat band. Flip the polarity toggle to test whether hot should mean culturally in tune, or hot should mean blind spots.
For settling scale framing and direction
Launch →
Display is a transform. Scores are stored raw, so the framing decisions these sessions produce are configuration rather than rework.
Heathen Digital × Walton Isaacson